Reading the ads dashboard

Pick 7, 14, or 30 days at the top. Each number compares to the prior period, so you can see whether things are improving.

• Spend: what you paid in the period.
• Reach: people who saw an ad. Daily reach is added up across days, so one person seen on two days counts twice.
• Paid impressions: how many times ads were shown.
• CPM: cost per thousand impressions.
• Cost per click.
• Results and cost per result: leads, sign ups, or clicks, whichever each campaign optimizes for.

Charts show spend per day and results per day, and the Campaigns table lists every campaign with delivery in the period, with its status (Active, Paused, Issues, or Rejected), clicks, click through rate, and results.